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Honda’s core values outshine stereotypes of the car industry
Date: 11.05.2018
Category: HUM news
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Women play a bigger role in the automotive industry than ever before. Not only are they often cited to be safer drivers than men, but in many parts of the world, women own cars in the same numbers as men and they are often the ones who make the final decision when it comes to purchasing a new car.

Car manufacturers recognise these trends and are increasingly taking the female buyer into consideration when designing new cars. But the trends are not yet being reflected across the board in the automotive industry’s workforce.

In business terms alone, it makes sense for the workforce of an industry to reflect its customer base. But with only 11% of the workforce in the automotive industry being female, the brakes have been on gender equality in the car industry for decades.

Bucking the trend at Honda
There are chinks of light, however, and Honda of the UK Manufacturing Ltd in Swindon is operating above the industry average. With 290 women in line-side/production based roles at the plant, and around 450 female associates in total, this equates to 12% of the workforce.

If you would like to join the team at Honda Swindon, look at our current vacancies here

This above-average trend has been led by a change in ethos. In 2014, Hideko Kunii became Honda’s first female to be appointed to the Board. It was a high-profile move, one which marked a significant line in the sand for a company wanting to distance itself from its reputation of only hiring Japanese men. Kunii joined the Board from Ricoh and the University of Tokyo, where she was in charge of promoting gender equality.

Closer to home, Becki Robertson, Head of HR at Honda of the UK Manufacturing Ltd, says: “We’re incredibly proud to employ a higher percentage of female associates than the national average for the industry. Our workforce is as diverse as our customer base. We embrace being able to challenge outdated preconceptions about females in manufacturing and consistently see the benefits within our business operations.”

Feeling respected and valued
We caught up with Aly Lyons, an associate at Honda of the UK Manufacturing Ltd in Swindon to ask her how she finds working in a male-dominated environment.

Q/ When did you join Honda of the UK Manufacturing?
A/ December 5th 2016

Q/ Where did you work before?
A/ Sainsbury’s

Q/ What do you do here at Honda of the UK Manufacturing?
A/ I work in payroll.

Q/ What attracted you to working at Honda of the UK Manufacturing?
A/ I wanted a new challenge and to progress further with my career in Payroll. I found dealing with the complexity of operating a payroll system with varying shift patterns an appealing challenge.

Q/ How can Honda attract more women into its workforce?
A/ I think Honda is already very fair for both females and males. In my area, I work with more women than men, so I feel Honda is already doing well at attracting females to the workplace.

Q/ How do you feel about working in a male-dominated industry?
A/ It doesn’t phase me. I predominately deal with male associates who have pay queries. But I feel they treat me with the same respect they would if I was male. I do not feel that I am treated differently because I am female and I see Honda being very fair and accommodating to both genders.Honda’s core values appear to outshine any stereotypical behaviour that may be seen within this sector and this makes me feel as valued and respected as any male would.

 

If you would like to join the team at Honda Swindon, look at our current vacancies here


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